The clear perspective and effective product strategy for forward thinking businesses.

Let's bring your story to light.





I’m here to help with the thinking, analysis, and guidance needed to turn your vision into a beloved product.

How I can help depends on where you are in the process.

If you’re still working through what exactly your product will do, look like, and how it’ll enter the world, let’s spend some time refining and validating your Product Vision.

With your vision clarified, we can develop and execute a Product Strategy that includes everything from a development and launch schedule to team assembly.

When developing and launching a new product, let’s make sure that you are properly addressing your customers, and approach Community Building in the spirit of service. It’s never too early to start finding your audience and winning their enthusiasm.

Finally, if you product hasn’t landed quite as expected, iterating through some Product Realignment will restore your underlying vision and set it on a new course for success.

Featured Projects


Circopt is a newly-conceived, efficient way to control and monitor recirculating hot water systems. An in-house project, Circopt is currently in the prototyping phase.

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Twist Education

After serving on the board during this company’s first incarnation, I helped realign the Twist product mission and design, and set the new foundation with an interactive prototype to capture the founder’s vision.


While in operation, this small social bookmarking service was at the vanguard of the Open Web, advancing such standards and patterns as follower relationships, Like, social sign-in, OAuth, and data portability. Many online social interactions we now take for granted were pioneered in Ma.gnolia.

Fantasy Index

Over 15 years, I helped this Seattle-based sports publishing company transition from print, mail and fax to online sales and customized product delivery. Through consultation and a custom-built system that runs the business, Fantasy Index has retained its leading position as a premier provider of Fantasy Sports analysis.


Whiskers is in-house skunkworks project exploring simpler and more efficient ways to post tailored content across social networks. Designed with small business owners and independent professionals in mind, it’s an opportunity for those without social media managers (or even social media experience) to use these tools without feeling lost. Currently, this project is on hiatus, but the open source code is available on GitHub.

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I’m Larry Halff, a San Francisco based technologist and entrepreneur. Bright/Contrast is my professional home on the web. For 30 years I’ve been creating and building new technologies for myself and others, as well as leading small teams of innovative developers. Rooted in my background as a Cultural Anthropologist, my approach pursues success as the realization of the dreams and stories held by my clients and their customers.